Next event
Performance marketing – how to build incremental gains week on week through AI and Tech
This session will go in-depth into how to build 1% improvements week on week in performance marketing to improve marketing qualified leads and support sales.
This event focuses on every level of the funnel, demonstrating the latest tools and best practices in conversion marketing.
Performance marketing – how to build incremental gains week on week through AI and Tech
This session will go in-depth into how to build 1% improvements week on week in performance marketing to improve marketing qualified leads and support sales.
This event focuses on every level of the funnel, demonstrating the latest tools and best practices in conversion marketing.
Who we are
Founder and serial marketeer Charlotte Johnson has worked in-house for brands all over the world and also in agencies. After setting up and developing multiple marketing businesses, she was frustrated with the lack of technical and tactical training for marketing teams and with the lack of places to go to build relationships with fellow marketeers to support and learn from each other. So, she created the Marketeer Moments community and events.
Upcoming Events
October Breakfast Brainstorm – Middle Management
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Catapult your conversions – how to improve your online conversions
In this event, we will be looking at how brands can improve conversions and sell more online, this is relevant for e-commerce B2C and B2D brands.
November Breakfast Brainstorm – Senior Management
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Marketeer Moments winter party
The Somers Town Coffee House
Time to celebrate our collective achievements of the year. Drinks and food are on us!
And we will be hosting a marketing and brand-inspired pub quiz!
Conversion Marketing for Venues and Destinations
London is arguably the Events capital of the world. However, with new venues and destinations joining the landscape all the time and an increase in regeneration for destinations, how do you stay ahead and keep the events coming in and ticket sales flowing? Join us to discuss various techniques we have tested and approved.
February Breakfast Brainstorm
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Conversion Marketing for the public sector
Reducing budgets, growing targets, pressure to compete with the commercial sector and small in-house teams; how can you get your marketing to perform, and how do you influence internally to get the right support?
In this workshop we will run through how we have helped public sector organisations compete with the big commercial players and tools you can use to influence public sector boards.
Future Events
October Breakfast Brainstorm – Middle Management
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Catapult your conversions – how to improve your online conversions
In this event, we will be looking at how brands can improve conversions and sell more online, this is relevant for e-commerce B2C and B2D brands.
November Breakfast Brainstorm – Senior Management
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Marketeer Moments winter party
The Somers Town Coffee House
Time to celebrate our collective achievements of the year. Drinks and food are on us!
And we will be hosting a marketing and brand-inspired pub quiz!
Conversion Marketing for Venues and Destinations
London is arguably the Events capital of the world. However, with new venues and destinations joining the landscape all the time and an increase in regeneration for destinations, how do you stay ahead and keep the events coming in and ticket sales flowing? Join us to discuss various techniques we have tested and approved.
February Breakfast Brainstorm
Join us for a Breakfast Brainstorm addressing our top challenges with industry leaders, moderated by Charlotte Johnson, founder of Marketeer Moments and serial marketeer. The format of these breakfasts is limited to 10 seats, and senior marketeers will bring their top challenge (fully confidential) for an open discussion, experience shares, and open coaching to solve problems and develop together.
Conversion Marketing for the public sector
Reducing budgets, growing targets, pressure to compete with the commercial sector and small in-house teams; how can you get your marketing to perform, and how do you influence internally to get the right support?
In this workshop we will run through how we have helped public sector organisations compete with the big commercial players and tools you can use to influence public sector boards.
Our online community
Level up your marketing skills and network! Join our FREE private community for in-house marketers. Get exclusive access to expert-led training with our workshops in
Soho, London.
Our Experts
Charlotte Johnson
Shanshan Liu
Adriana Wertheimer
Alex Loughlin
Charlotte Johnson
Shanshan Liu
Adriana Wertheimer
Alex Loughlin
Our Experts
Past Events
WTF happened to SEO = Ai did
In this highly interactive event, we discussed how it is no longer about how you talk about the brand, but how people are talking about you (Ie via Reddit). SEO is the marketing channel that has been impacted the most by AI so far, and the talks we had around this were fascinating.
We went in-depth into how to build 1% improvements week on week in performance marketing.
Then we learnt how to enhance marketing qualified leads and support sales by leveraging AI and the latest tech tools.
Marketeer Moments Summer Party
Like we do every summer, we paused the Marketing machine for a moment to enjoy a cocktail (or two!) plus some tasty food on a lovely rooftop area in Hyde Park. Whilst we watched England play in the Euros, we were joined by an excellent group of Marketing professionals who all shared some fascinating insights and let us know what they had been up to in the marketing world. It was a great day with some really forward-thinking industry experts! Join us at our next party!
Brand Guidelines vs Playbooks – why they are crucial to protecting your brand
At our May 2024 event, we delved into the important role that brand guidelines and playbooks play in safeguarding your brand’s identity and reputation. It can be difficult to define the difference between the two, so we thought it was time to put the record straight.
First off, we discussed brand guidelines, and how they are the foundational document that outlines your brand’s core values, mission, vision, and personality. They provide a clear framework for consistent messaging and visual elements across all channels.
Websites – how to continuously improve them to convert using analysis tools
It takes around 0.05 seconds for visitors to form an opinion about your website. This will dictate whether they like your site, and indeed, whether they’ll stay or leave.
But during economic downturns, website maintenance often takes a backseat. However, neglecting your online presence can have significant consequences. This laid the groundwork on our April event.
Dashboard of dreams – how to use AI reporting tools that enable you to build custom dashboards and dream reports.
Where are marketers going wrong when it comes to pulling data from their dashboards? In our March event, we reported on how a lot of marketeers seem to be focusing on vanity metrics such as the number of followers, likes or comments on a social post.
These metrics can be great for the ego, but beyond the flashy numbers, do they really tell you anything about how you are performing? The short answer is no. To find that out, you need to go much deeper.
Budget – how to maximise your budget + manage the difference between targets + budget not aligning
So many marketeers are given marketing targets without clarity on how they will get there.
Most of us, at some point, have been given a budget that doesn’t match our target. Some of us have been given targets with zero budget all together.
This is why in modern marketing it’s important to know how to maximize your budget. This is what February’s event was all about.
Strategy – how to build AI + Automation into your marketing strategy
In our first event of 2024, we discussed how AI can help you deliver more with the same resource and budget, as well as how we can use the latest AI tools more effectively to drive results.
We also covered creative AI tools updates, sharing the latest AI tools to use in order to push your marketing to the next level.
Catapult your conversions
At this event in November 2023, we had the privilege of connecting with a brilliant group of marketing professionals who shared their valuable perspectives and innovative ideas on how to catapult conversions.
Together, we discussed the critical role of lead generation and the power of data-driven decision-making in achieving marketing goals.
Bridging the gap between sales and marketing: a LinkedIn Masterclass
In this 4 part online workshop we discussed how to build confidence in your team to convert, advertising strategies and advertising options, followed by how to automate your inbound messaging on LinkedIn.
How to catapult your conversions
Marketeer Moments presented an in-person workshop in how to catapult your conversions. A three part presentation and workshop in how to improve the; start, middle and end of your funnel. We talked about performance marketing at its best, whether you’re B2B, C or D.
AI + The Law – Who Owns What
This explosive debate with our expert legal panel covered how we protect brands in the wild west of innovative AI tools in marketing. Our best event yet with global participants dialing in to question our legal experts.
The Future Of Marketing With AI
This sold out explosive event covered all the advancing ai tools in marketing, it sparked such a debate on how marketers can use AI it lead to our next event Ai+The Law who owns what.
Demystifying Marketing
Demystify marketing’s bad name in collaboration with the team at Sapio Research to present findings, followed by a round table debate and workshop where we equipped the attendees with tools and tactics to reinstate faith in marketing.
Past Events
WTF happened to SEO = Ai did
In this highly interactive event, we discussed how it is no longer about how you talk about the brand, but how people are talking about you (Ie via Reddit). SEO is the marketing channel that has been impacted the most by AI so far, and the talks we had around this were fascinating.
We went in-depth into how to build 1% improvements week on week in performance marketing.
Then we learnt how to enhance marketing qualified leads and support sales by leveraging AI and the latest tech tools.
Marketeer Moments Summer Party
Like we do every summer, we paused the Marketing machine for a moment to enjoy a cocktail (or two!) plus some tasty food on a lovely rooftop area in Hyde Park. Whilst we watched England play in the Euros, we were joined by an excellent group of Marketing professionals who all shared some fascinating insights and let us know what they had been up to in the marketing world. It was a great day with some really forward-thinking industry experts! Join us at our next party!
Brand Guidelines vs Playbooks – why they are crucial to protecting your brand
At our May 2024 event, we delved into the important role that brand guidelines and playbooks play in safeguarding your brand’s identity and reputation. It can be difficult to define the difference between the two, so we thought it was time to put the record straight.
First off, we discussed brand guidelines, and how they are the foundational document that outlines your brand’s core values, mission, vision, and personality. They provide a clear framework for consistent messaging and visual elements across all channels.
Websites – how to continuously improve them to convert using analysis tools
It takes around 0.05 seconds for visitors to form an opinion about your website. This will dictate whether they like your site, and indeed, whether they’ll stay or leave.
But during economic downturns, website maintenance often takes a backseat. However, neglecting your online presence can have significant consequences. This laid the groundwork on our April event.
Dashboard of dreams – how to use AI reporting tools that enable you to build custom dashboards and dream reports.
Where are marketers going wrong when it comes to pulling data from their dashboards? In our March event, we reported on how a lot of marketeers seem to be focusing on vanity metrics such as the number of followers, likes or comments on a social post.
These metrics can be great for the ego, but beyond the flashy numbers, do they really tell you anything about how you are performing? The short answer is no. To find that out, you need to go much deeper.
Budget – how to maximise your budget + manage the difference between targets + budget not aligning
So many marketeers are given marketing targets without clarity on how they will get there.
Most of us, at some point, have been given a budget that doesn’t match our target. Some of us have been given targets with zero budget all together.
This is why in modern marketing it’s important to know how to maximize your budget. This is what February’s event was all about.
Strategy – how to build AI + Automation into your marketing strategy
In our first event of 2024, we discussed how AI can help you deliver more with the same resource and budget, as well as how we can use the latest AI tools more effectively to drive results.
We also covered creative AI tools updates, sharing the latest AI tools to use in order to push your marketing to the next level.
Catapult your conversions
At this event in November 2023, we had the privilege of connecting with a brilliant group of marketing professionals who shared their valuable perspectives and innovative ideas on how to catapult conversions.
Together, we discussed the critical role of lead generation and the power of data-driven decision-making in achieving marketing goals.
Bridging the gap between sales and marketing: a LinkedIn Masterclass
In this 4 part online workshop we discussed how to build confidence in your team to convert, advertising strategies and advertising options, followed by how to automate your inbound messaging on LinkedIn.
How to catapult your conversions
Marketeer Moments presented an in-person workshop in how to catapult your conversions. A three part presentation and workshop in how to improve the; start, middle and end of your funnel. We talked about performance marketing at its best, whether you’re B2B, C or D.
AI + The Law – Who Owns What
This explosive debate with our expert legal panel covered how we protect brands in the wild west of innovative AI tools in marketing. Our best event yet with global participants dialing in to question our legal experts.
The Future Of Marketing With AI
This sold out explosive event covered all the advancing ai tools in marketing, it sparked such a debate on how marketers can use AI it lead to our next event Ai+The Law who owns what.
Demystifying Marketing
Demystify marketing’s bad name in collaboration with the team at Sapio Research to present findings, followed by a round table debate and workshop where we equipped the attendees with tools and tactics to reinstate faith in marketing.
Save your seat
Performance marketing – how to build incremental gains week on week through AI and Tech
Talk: 4:30pm
Networking: 5:30pm GMT
Soho Works, 72-74 Dean St, London W1D 3SQ